H.E. Reem Yousif Al Shemari
General Manager, The Office of the Brand of Abu Dhabi Senior Strategic Communications Advisor, Executive Affairs Authority

Speaker Bio:

Her Excellency Reem Yousif Al Shemari is the General Manager of the Office of The Brand of Abu Dhabi (OBAD), the entity established by Executive Council resolution to manage the roll out and implementation of the Abu Dhabi brand, locally and internationally, as well as act as the guardian and patron of the reputation of the Emirate of Abu Dhabi.

Reem also holds the position of Senior Strategic Communications Advisor for the Executive Affairs Authority (EAA) - a specialized government agency that provides policy advice to the Chairman of Abu Dhabi’s Executive Council, His Highness Sheikh Mohammed bin Zayed Al Nahyan, The Crown Prince of Abu Dhabi.

In this role, Reem is responsible for providing strategic communications advice and program implementation to the Government of Abu Dhabi across all areas of its operations, including policy development, international public diplomacy programs and special projects.

Reem’s key career achievements include contributing to the creation of the Government of Abu Dhabi’s first-ever policy agenda for the Emirate, managing the annual Abu Dhabi Awards campaign and driving the development of the national Brand of Abu Dhabi. As a result of her involvement in the development of the Abu Dhabi brand, Reem was appointed to the position of General Manager of OBAD.

In addition to her positions at the EAA and OBAD, Reem sits in the Board of Directors for the Abu Dhabi Media Zone (twofour54), as well as in the Board of the Abu Dhabi National Exhibition Centre and recently, in the Board of Flash, which is a wholly-owned Abu Dhabi Government events company. She serves on the Zayed University National Advisory Board for the College of Business Sciences. She is also a member of the Breast Cancer Task Force for the Emirate of Abu Dhabi.

Reem began her career at Zayed University as a researcher in the Socio-Economic Centre, and Media and Student Activities Coordinator. She then moved to Mubadala Development Company, an investment vehicle wholly owned by the Government of Abu Dhabi, to work as a Senior Communications Officer.

Reem holds an Executive Masters Degree in Business Administration and a Bachelor of Business Marketing from Zayed University, Abu Dhabi, graduated with honors.